Vertical AI · Product strategy

The domain is
the advantage.

A generalist model knows the language. A vertical product knows the work.

The model is only one component

The quality of an AI product depends on the data available, the rules of the process, the tools the model is allowed to act with and the way the user checks the result.

Embedded knowledge

Ontologies, validations, workflows and interfaces encapsulate years of sector knowledge. It is that infrastructure, far more than any single model, that creates an advantage which is hard to replicate.

Four domains, one method

MurphFin, Trakka, CoopSuite and Cryterio address different problems. What they share is the same principle: start from the real work and build the intelligence around it.

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